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Tuesday, December 6 • 10:45 - 11:45
WS72: Exploring Demand Side Drivers of Internet Adoption

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Countries around the world have recognized the transformational impact of connecting more people to the Internet. It increases economic productivity, improves the lives of users, and positively impacts economic development of countries. Surveys in both the developing and the developed world have revealed that Internet adoption is not simply a matter of availability and cost. Demand-side barriers also play a significant role, including the lack of perceived need for an Internet subscription, digital literacy, and the availability of local content. Sustained, inclusive Internet user growth thus requires a better understanding of the demand-side barriers to Internet adoption, particular in rural areas and in low- and medium-income countries. This workshop brings together numerous experts with real-world experience in overcoming demand-side barriers to Internet adoption in unconnected communities that are coming online. The aim of the workshop is to improve our understanding of the obstacles that these communities face in gaining access to the Internet and to develop principles and ideas that may be used by relevant stakeholders in their endeavors to bring these communities online in the future.

Speakers include:

Bharadwaj, Manu - US Department of State
Blackler, Ellen - The Walt Disney Corporation
Jorge, Sonia - The Alliance for Affordable Internet
Pisanty, Alejandro - National University of Mexico
Mitchell, Paul - Microsoft

Session Organizers
avatar for Sharada Srinivasan

Sharada Srinivasan

Research Fellow, University of Pennsylvania
Research Fellow at the Center for Technology, Innovation and Competition. I work on a global research project called 1 World Connected: we document innovative approaches to connecting the unconnected.

Christopher S. Yoo

University of Pennsylvania

Tuesday December 6, 2016 10:45 - 11:45 CST
Workshop Room 2 PALCCO, Guadalajara, Mexico